Meet Danielle

CO-Founder

With over 20 years of experience as an award-winning TV news anchor, digital correspondent, published author, and spokesperson, Danielle Elliott Smith has built a career rooted in storytelling and inspiring action. As a dynamic co-founder of Sovereign Collective LLC, she blends her vast media expertise with her passion for empowerment, transformation, and meaningful connection. 

Her media background is expansive, having worked as a trusted voice for family and lifestyle content across a variety of platforms. Danielle has conducted satellite media tours, produced engaging video campaigns, and served as a brand correspondent for some of the world’s most iconic companies. Her on-camera work has included interviews with notable figures such as Drew Brees, Miranda Lambert, Mandy Moore, Senator John McCain and Tim Gunn, and she has been featured nationally on Good Morning America, The Today Show, Fox News, MSNBC, NPR, and more. Her writing has been highlighted in outlets such as USA Today, Forbes, and Publisher’s Weekly, cementing her role as a sought-after expert in storytelling and audience engagement.

Danielle is a two-time author, with books that include Mom, Incorporated: A Guide to Business + Baby and Social Media Engagement for Dummies. As the founder of PrettyExtraordinary.com (formerly Extraordinary Mommy), her impactful content has reached audiences of over 100k+ across digital platforms. 

Danielle’s work as a public speaker is driven by her belief in the transformative power of connection and shared experiences. Whether she is addressing the journey of sobriety and recovery, the shared pain of grief, the challenges of balancing motherhood and career,  motivating individuals to discover their true Path or embracing gratitude as a foundation for life, Danielle engages audiences with warmth, authenticity, and actionable insights. Her ability to captivate and inspire through storytelling encourages individuals to explore their potential, embrace vulnerability, and take bold steps toward creating meaningful change in their lives.

Beyond her media work, Danielle brings her compassionate approach to recovery and the sober-curious community as the founder of ReDefining Sober, a coaching initiative that empowers women to explore and redefine their relationship with alcohol without judgment. Through her work with Sovereign Collective and ReDefining Sober, she supports individuals on their journeys of self-discovery and transformation, offering tools, empathy, and encouragement. Danielle’s ability to connect deeply and meaningfully ensures she creates a safe, nonjudgmental space for individuals to rebuild and thrive.

Danielle’s unique blend of professional media expertise and heartfelt dedication to helping others makes her a true guiding light within Sovereign Collective. She approaches every interaction with warmth and hope, encouraging individuals to see the beauty in their own journeys. Danielle inspires people to uncover their true potential, embrace their strengths, and create lives filled with purpose, joy, and meaningful connection. Her genuine belief in the possibility of transformation empowers others to rewrite their stories and step into a brighter future