Meet Danielle

CO-Founder

Danielle Elliott Smith is a seasoned media professional with over 20 years of experience as an award-winning TV news anchor, digital correspondent, and published author. As a co-founder of Sovereign Collective LLC, Danielle blends her storytelling expertise with a passion for empowerment, transformation, and meaningful connection. Her career highlights include interviewing notable figures such as Drew Brees, Miranda Lambert, Mandy Moore, Rascal Flatts, and Senator John McCain, and her on-camera work has been featured nationally on platforms like Good Morning America, The Today Show, Fox News, MSNBC, and NPR.

Danielle is also a two-time author, with books that include Mom, Incorporated: A Guide to Business + Baby and Social Media Engagement for Dummies. Her writing has appeared in major outlets such as USA Today, Forbes, and Publisher’s Weekly, cementing her as a trusted voice in storytelling and audience engagement. As the founder of PrettyExtraordinary.com, Danielle built an online community reaching over 100k+ followers with content that inspires and informs.

Beyond her media work, Danielle brings compassion and guidance to recovery and the sober-curious community as the founder of ReDefining Sober, a coaching initiative that empowers women to explore their relationship with alcohol without judgment. Through her work with Sovereign Collective and ReDefining Sober, Danielle provides tools, empathy, and support for individuals on journeys of self-discovery and transformation.

Whether speaking on topics like sobriety, grief, balancing motherhood and career, or embracing gratitude, Danielle’s warmth and authenticity captivate audiences, encouraging them to take bold steps toward creating meaningful change. Her unique blend of professional expertise and heartfelt dedication empowers others to embrace their potential, rewrite their stories, and live lives filled with purpose, connection, and joy.